Practice Group Director, FinTech

Christina Dela Cruz

(She/Her)

In another life, Christina was a master chef, continuously working to perfect her craft with the hopes of one day earning the coveted three Michelin stars. While those dreams are unrealistic in this lifetime, Christina has since pivoted that passion into ascending her rankings within public relations and digital marketing.

With over 12 years of experience, Christina has worked in both in-house and agency environments with clients in a myriad of industries including technology, health, agriculture and public utilities. But she found her passion when she joined her first FinTech account team, merging her interests in global public policy, technology and finance. Christina now serves as Alloy’s FinTech Practice Group Director, overseeing the marketing strategy of all of the FinTech accounts. She lands them opportunities in tier-I publications such as Forbes, Fortune, Inc. and Bloomberg, as well as trade outlets including Finextra, Finance Magnates, Accounting Today, Coindesk, Digital Transactions and more. By integrating content marketing, paid digital, SEO and traditional PR, Christina has helped clients launch multi-channel programs that generate leads, support ABM strategies and engage buyers at each stage of the sales funnel. Most notably, Alloy received an honorable mention in PRNews 2021 Platinum Awards’ Finance/FinTech Campaign of the Year.

When she’s not creating the perfect recipe for success at the office or in the kitchen, you can find her picking fruits and vegetables at local Georgia farms or spending quality time with her daughter Avery, her son Theodore and her husband Joe.

Follow her latest insights via Twitter at @cadelacruz.

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