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April 20, 2023

Roger Peters


So many people have a preconceived idea that WordPress isn’t secure. Or maybe that it isn’t enterprise-grade. Or even that it’s inflexible and difficult to manage. But the reality is that WordPress is pretty awesome — if you know how to use it. 

There are a myriad of ways to build WordPress sites that make it perfect for businesses of all shapes and sizes — and a conversion engine to boot. When you leverage these ways of working with WordPress, your marketing team becomes more agile, your campaigns take on new life, and your foundation is set to support speed and growth.

Modularity Makes Marketing Easier

If you’ve only used a WordPress theme, you probably think of the platform as a bit of a rigid template — but it doesn’t have to be that way. Custom sites built with WordPress leverage the framework in a way that’s bespoke to your company’s needs. But the real advantages come when you take a custom WordPress site one step further by creating a modular system that editors can use to spin up new, unique pages at any time without code. This approach gives companies freedom within a framework, which means you can truly tailor the intent and structure of pages at will without breaking the overall site and brand aesthetic. Modular WordPress sites give your marketing team a leg up on the competition, with easy flexibility designed for growth.

WordPress Works for Enterprise, Too

Enterprise-level organizations often fall into the trap of believing they need proprietary or closed source systems for security and scale reasons. But the truth is that WordPress can handle it. As the world’s most popular CMS, WordPress has come a long way from its first days. Not only can you build with the WordPress Enterprise version of the tool, there are seemingly infinite ways of designing and configuring a platform so it meets every requirement — be it security, size, workflow, etc. And unlike most closed platforms, WordPress is easy to pivot with — and even easier to find resources to support.

What’s more, WordPress is built for sophisticated marketers, which are often found in both rapidly growing and enterprise companies. It’s perfect for campaigning, integration with a wide variety of tools, testing, and so much more. It allows enterprises to work with the tools they need to and want to — without having to adhere to the restrictions that come with proprietary systems.

At Alloy, we build websites using a variety of CMSs, but we’ve found WordPress to be one of the most dependable and flexible. We frequently educate clients on the pros and cons of all their options, and more often than not, they choose WordPress — in a traditional build or in a decoupled environment.

If you’re looking for a top digital agency with WordPress expertise, contact us today.