Alloy is excited to continue its 2015 tech marketing webinar series, featuring all-star technology thought leaders. Don’t miss our second videocast on June 1st at 3pm EST. Anna Ruth will be joined by Daniel Sineway, an associate in Morris, Manning & Martin LLP’s Intellectual Property Practice to discuss what to consider when branding your company.
Attendees will learn:
• The steps necessary to secure and maintain intellectual property when branding or re-branding your technology company
• Why and how to align a brand architecture with your product roadmap
• The IP process and steps needed to secure trademarking for sub-brands (and if you even need to do so)
• How having marketers and lawyers at the same table will help you save time and money when choosing brand elements, such as logos, names, taglines, etc.
REGISTER TODAY!
About the speakers:
Daniel E. Sineway is an associate in Morris, Manning & Martin LLP’s Intellectual Property Practice and is a registered patent attorney. He practices in all areas of intellectual property law, including patent prosecution, trademark prosecution, copyright and trade secret. He has extensive experience preparing and prosecuting patent and trademark applications, managing national and international IP portfolios, formulating patent and IP strategies, and rendering opinions. Mr. Sineway often works with emerging and start-up companies to help develop their overall IP strategies and portfolios.
Mr. Sineway’s practice focuses primarily on technology businesses, including those in the fields of computer software and computer-implemented technologies, electronic commerce and payment systems, social media technologies, electronic medical records and healthcare systems, network security, “green” technologies, and many others. He also has extensive experience representing clients in the fields of manufacturing, medical devices, electromechanical technologies, nanotechnologies and power management systems.
While attending the University of Georgia School of Law, Mr. Sineway was on the editorial board and served as an articles editor for the Georgia Law Review. He was also a member of the Intellectual Property and Entertainment Law Association and Student Bar Association.
Anna Ruth Williams founded Alloy in 2012, having previously managed communications for national and international B2B and B2C accounts as well as high-profile political figures. Under her leadership, AR|PR quickly rose to become the Southeast’s fastest growing technology PR firm, and was recently named Small Agency of the Year by a panel of national journalists.
She has a proven record of executing strategic online marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, GigaOM, Mashable, TechCrunch and Wall Street Journal. When she’s not pitching journalists, she loves leading media trainings for clients and representing them at industry tradeshows, such as CES, IRCE and HIMSS.
Recognized as a rising PR industry visionary, Anna Ruth has shared business and PR strategies in publications such as Entrepreneur Magazine, PRDaily, VentureBeat and The Street, and is a frequent speaker at entrepreneurial and marketing conferences across the Southeast. She is a 2013 graduate of Leadership Atlanta’s LEAD program and a founding member of the organization’s alumni association. An active member of the Technology Association of Georgia, Anna Ruth is also a graduate of the Atlanta Technology Angel’s LaunchPad2X class – an exclusive women entrepreneurship program.