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September 29, 2020

Jenni McDonough


Chief People Officer

Alloy, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it has been included in the inaugural Agency Elite Top 100 by PRNEWS, designed to spotlight the nation’s most innovative and strategic PR firms of the year. The ranking isn’t the only top 100 list that featured Alloy in 2020. Recently, the firm was ranked as the Southeast’s largest tech PR agency by O’Dwyer’s.

Specifically, PRNEWS’ judges included Alloy on the Agency Elite 100 list due the firm’s investment in marketing software and advanced PR measurement. “Alloy recently added new tools to its marketing stack, including SEMrush and MOZ to measure how its efforts are improving clients’ search rankings. The agency also provides Monthly Momentum reports that show a snapshot of results and quarterly Impact & Influence reports,” PRNEWS said.

The award comes on the heels of Alloy announcing its expanded global client roster and new office spaces in both Atlanta and New Orleans.

“Five years ago, Alloy became the first tech PR agency to integrate lead generation and nurturing into its core capabilities, and each year since we continue to up our investment in technology and talent to fuel our innovation,” Senior Vice President of Analytics and Digital Marketing Renee Spurlin said. “Thanks to our Panorama Approach, we’ve been able to help our growing client base quickly adapt to new buyer behaviors and evolving marketing budgets during COVID-19.”

“I founded Alloy in 2012 to help modernize the PR industry and push the limits of what a PR agency could achieve,” said Anna Ruth Williams, founder and CEO of Alloy. “Eight years later, we find ourselves again asking how we can out innovate to ensure the communications industry leads in creating solutions for an entirely new set of challenges. So, it holds significant meaning to be included on PRNEWS’ list of 100 innovators during 2020 - a year that has required more curiosity, resiliency and imagination than any before.”

Download Alloy’s 2nd Annual Tech Marketing Data Report: Marketing in a Post-Covid World at