Alloy, an award-winning tech PR agency at the epicenter of the future of PR, today announced the rapid growth of its digital marketing portfolio, highlighted by more than 55% of its clients now using inbound marketing and lead generation service offerings. To continue guiding client success and portfolio growth, Ben Cowles was hired to serve as the agency’s first senior demand generation director.
In 2016, Alloy became the first tech PR firm to integrate demand generation into its core capabilities. Since then, the agency has successfully planned, implemented and monitored numerous inbound marketing, marketing automation and digital advertising initiatives that have resulted in above-average conversions and triggered sales. This success has lead to an expanding client base in the first quarter of 2020, including:
geothinQ is a pioneer of cloud-based geographic land mapping and data visualization. Alloy first supported geothinQ in 2017 with messaging and website development. Now that the brand has expanded nationwide, it has partnered with Alloy again to drive leads via search, social and display ads and SEO.
Existing client Rimidi, the leading cloud-based software provider for diabetes, cardiovascular disease, heart failure, nonalcoholic fatty liver disease and obesity, expanded its relationship with Alloy at the beginning of 2020 to include inbound marketing and digital ads.
Current clients Dematic, an intralogistics innovator powering the future of commerce, and Quickbase, the leading provider in low-code application development, both also recently enlisted Alloy to drive their social media strategies.
These four software companies, among others, chose Alloy for its understanding of the inbound marketing landscape and the agency’s Panorama Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation to drive measurable results.
“Tech companies are demanding tighter alignment between PR, marketing and sales, and our growth proves that Alloy has a unique advantage in meeting this need and measuring success,” said Renee Spurlin, Alloy's senior vice president of digital marketing and analytics. “Adding Ben to the team helps us fuel that advantage even further.”
Cowles brings two decades of deep digital marketing experience to Alloy, representing clients like Comcast and UnitedHealthcare during his tenure with global agencies Digitas and Ogilvy. His work with Comcast included the launch of Xfinity Mobile, where he led customer acquisition direct marketing and collaborated with client teams in every major region. He has a passion for strategic storytelling, email marketing and coaching his kids’ soccer teams.
“As the media landscape keeps evolving, it’s crucial to deliver relevant content to audiences when they’re ready to engage. Alloy delivers on its commitment to drive client success through multi-channel storytelling and I’m excited to add my lead gen expertise,” said Cowles.
To learn more about Alloy's Panorama Approach, visit alloycrew.com.