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March 23, 2018

Simon Cowart


VP of Growth

team working together on inbound marekting strategies

Alloy, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced the addition of FinTech, cyber security, Health IT and innovators to its portfolio of global tech leaders. With the execution of three Agency of Record agreements, Alloy, a top-30 ranked tech PR agency by O’Dwyer’s, extends its Panoramic Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation, to its newest high-growth startup and mid-market partners.

“These innovative companies chose Alloy due to our proven ability to provide a one-of-a-kind client service experience and drive quantifiable results that directly address business needs,” said Anna Ruth Williams, founder & CEO of Alloy. “Partnering with the leading Health IT and SaaS companies is a privilege, and we look forward to exceeding their expectations of what a PR firm can truly achieve.”

Alloy's New Tech PR Clients Include:

  • CodeGuard (Atlanta, Ga.) – CodeGuard is a global leader in website maintenance, backup and disaster recovery.

  • CORONET (Tel Aviv – Yafo, Israel) – CORONET provides an autonomous, all-in-one platform that protects corporate cloud usage from unauthorized access, data loss, malware spread, and access by insecure devices.

  • Greenway Health (Tampa, Fla.) – Greenway Health is a leading health information technology provider improving care coordination efficiency via integrated practice management solutions.

Alloy's New Software-as-a-Service Practice Group Director
Alloy today also announced the hiring of Marchell Gillis to the newly created position of SaaS practice group director. A seasoned PR veteran, Marchell brings over 20 years of experience to Alloy, having served most recently as senior social media manager for McKesson Health IT, where she developed and led the social media and digital content strategies for McKesson and RelayHealth solutions. Prior to McKesson, Marchell led the Sage N.A. small business accounting PR program. Marchell will serve as the lead strategist for all SaaS clients, mentor and guide account team members, and support new business initiatives.

“Having managed the start of PR and marketing merging in in-house corporate communications, building effective integrated marketing in FinTech and SaaS companies is a challenge as it is in any tech industry,” said Marchell. “Alloy understands the growing pains marketing communications departments are experiencing, and I look forward to leveraging my experience along with Alloy's best-in-class capabilities to showcase what this agency can do for high-growth startups and enterprise clients alike.”

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