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October 10, 2023

Simon Cowart


VP of Growth

This originally appeared in Customer Data Platform Institute

Tech marketing agency Alloy tells a similar story: 62% of survey respondents have made business decisions based on marketing performance data in the past year, but 84% say insights are available only to some teams within their organization.  While they cite “silos” as the main culprit, they are including organizational as well as technical fragmentation.