Tip Sheet
Today, tech companies face challenges from distracted consumers, competitive markets, and a surge in AI content, requiring aggressive communication strategies to cut through. Perhaps the biggest storytelling barrier has been the shift to pay-to-play PR. Publishers have increasingly adopted digital subscriptions, paywalls, pay-to-play contributed content, sponsored podcasts and more, making effective media outreach even more complex.
What's Inside
This tip sheet will help brands deploy a new set of strategies to maximize B2B earned media efforts. We’ll cover the art of:
bold narratives and thought-provoking media activations
integrated direct buys
and elevating thought leaders across channels