Alloy logo
Tip Sheet

Today, tech companies face challenges from distracted consumers, competitive markets, and a surge in AI content, requiring aggressive communication strategies to cut through. Perhaps the biggest storytelling barrier has been the shift to pay-to-play PR. Publishers have increasingly adopted digital subscriptions, paywalls, pay-to-play contributed content, sponsored podcasts and more, making effective media outreach even more complex.

What's Inside

This tip sheet will help brands deploy a new set of strategies to maximize B2B earned media efforts. We’ll cover the art of:

  • bold narratives and thought-provoking media activations

  • integrated direct buys

  • and elevating thought leaders across channels

Get access to our tip sheet.