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May 08, 2019

Anna Ruth Williams

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Chief Growth Officer

blurry image of people shaking hands during an M&A

Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency Alloy.

The report, which analyzed the various types of web traffic technology companies receive, underscores the important role press coverage and media relations play as a means of driving lead generation and, potentially, sales, notes O’Dwyer’s.