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July 06, 2017

Anna Ruth Williams


Chief Growth Officer

Today, I’m beyond excited to formally announce Alloy’s expansion to the West Coast and our office in San Francisco. Many tech PR agencies and practices are born in the Bay Area and then move to the East Coast. But, as with so many things we do here at Alloy, we’re breaking the mold.

In 2012, I founded the firm in my humble apartment kitchen in Atlanta. A short two years later, we grew and evolved into the 2014 Small Agency of the Year. During that time, we also acquired our first Bay Area client, Azuga, a fleet telematics disrupter that we’re proud to still call a client.

The next few years continued to fly by and we helped some of our East Coast and Midwest tech clients open offices on the West Coast. We also picked up some Bay Area clients who had previously been burnt by legacy tech agencies in the area. Today, 35% of our revenue comes from the Bay Area we're honored to call innovators like PowWow Mobile, Prevedere and Sparkcentral our West Coast client partners. Our leadership team has been making frequent trips to the Pacific over the past couple of years, and we even took our entire team to the Bay Area for our 2016 year-end retreat.

Today, it’s only natural that we make a permanent play in the Golden State. Our first abode in San Francisco is located in WeWork Embarcadero where our first West Coast representative, Colin Crook is supporting our clients. Prior to Alloy, Colin served as head of corporate communications for MindTouch and as a founding partner at a startup PR and content agency. Previously, Colin was a vice president of SF-based Voce Communications where he spent nearly a decade.

I’m confident that our West Coast expansion will further enrich our Panoramic Approach as we add new talent and perspective to our lens. This dynamic 6-phase approach to client service pushes the limits of what a PR firm can achieve. Ultimately, this makes Alloy a highly appealing agency partner for West Coast tech companies that are tired of traditional PR firms overpromising and under delivering.