With the evolution of generative AI, on-page SEO has shifted dramatically. Gone are the days when thoughtful keyword research could secure your spot on the top of search engine results pages (SERPs). Today, being on the first page is more important than ever—but it’s also become significantly harder than ever. As marketers, we need to adapt our SEO strategies to these changes to ensure our content marketing efforts don’t go unseen on new gen AI search engines. Here how:
Write to become a featured snippet
You might have noticed the short paragraph boxes at the top of SERPs. Enter featured snippets, one of the most noticeable impacts of generative AI to on-page SEO. To secure a spot as a featured snippet, try to anticipate the questions your target audience is asking and create clear, concise and conversational content throughout your website. This approach not only satisfies the AI's criteria for high-quality content but also meets the needs of users seeking immediate information. Structuring your content to directly address common queries can significantly increase your chances of being highlighted.
Generative search results aren’t all text-based
Although strong on-page SEO may sound like it’s primarily aimed at keywords and text, it’s more than that. Generative AI search engines are using images, videos and infographics to deliver more comprehensive answers to users' queries. To capitalize on this trend, diversify your blog posts and other content marketing efforts by integrating relevant graphics and videos. By providing a multimedia experience, you’ll position your content to stand out in a crowded SERP environment.
Keep content fresh
Last, but certainly not least, keep your content fresh. These advanced AI search algorithms prioritize the most recent and relevant information to ensure users receive the best possible answers. Regularly updating your content to reflect the current trends in your industry is essential for maintaining high organic search rankings. Refreshing things like statistics, dates and key data, signals to search engines that your website is a reliable source of current information, increasing the chances of your content being served to your target audience.
At Alloy, our SEO services are rooted in the ability to learn and adapt to the latest and greatest trends happening in tech. Everything we do is precise and data-driven, with the ultimate goal of delivering whatever type of conversion best impacts your bottom line. Want to learn more? Get in touch today.