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July 01, 2020

Anna Ruth Williams



Alloy, an award-winning tech PR agency at the epicenter of the future of PR, today announced that demand for its crisis communications service increased about 45% in the first half of 2020 from the previous six month period. Using its Panorama Approach, ARPR has helped clients communicate the many challenges of this unprecedented year, including executive turnover, office closures, data breaches and more, ultimately guiding them to control issues, minimize impact and preserve reputation. 

Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. However, that has quickly changed. In a recent global PRovoke Media survey, businesses selected crisis and corporate comms within the top three services they are seeking from PR agencies.

“For over seven years, Alloy has helped its clients mitigate negative press coverage and crisis scenarios, but the past six months have accelerated the demand for these high-stakes services,” said Anna Ruth Willians, Alloy's CEO and founder. “It’s our job as an agency to serve and stand by our clients, acting as both a mentor and thought leader during tough situations.”

“In much of 1H 2020 we found ourselves helping clients manage internal, stakeholder and customer communications in the face of the novel Coronavirus – and the pace of those strategic efforts hasn’t stopped,” Alloy's SVP of client service Evan Goldberg described. “What’s more, we’ve also helped these tech companies compassionately communicate challenges ranging from supply chain disruptions to workforce reductions. And most recently, we’ve supported our clients’ efforts to stand up for racial justice in their communities and react to a second peak of COVID-19.”

The Atlanta-based tech PR agency’s cross-functional marketing team helps growth-stage and mid-market IT  brands message appropriately to customers and prospects, control the narrative using internal communications, preserve online reputation via SEO efforts and avoid contentious social media spirals. 

“In today’s online media world, companies have mere minutes to respond to a crisis – and if not handled correctly, the digital footprint of the incident will live on search engines for years,” Williams continued. “And that intensity has become heightened during COVID-19, as social media engagement is reportedly up over 60%. Bottom line, every software company should have a multichannel crisis communications plan in place and a tech PR firm they trust in their corner.”

If your company needs a proactive crisis communication plan, or reactive issues management support, contact us at