In January 2023, Alloy conducted a focus group comprised of senior-level IT professionals in order to understand the impacts of today’s global uncertainty on current B2B buying cycles. The participants’ insights point to long sales cycles, budgetary challenges, cybersecurity fears, and more. Combined, they illuminate the need for tech marketers to creatively revise inbound marketing programs, nurture strategies, and customer education tools.
If you’re a software marketing or sales leader, this whitepaper lets you hear directly from your IT buyer personas while also giving actionable advice, such as:
How to expedite sales cycles
Why IT buyers do and don’t switch vendors
The most effective customer education tools and their benefits