Over the last several years, the world of tech PR has undergone an evolution driven by advancements in technology, an increasing emphasis on corporate social responsibility (CSR) and the pursuit of richer, more meaningful engagement with audiences. We sat down with Andrea Ryan, VP of public relations and recent PRNews People of the Year winner, to get her take on the top trends that will define B2B PR in the next five years. Here’s what she had to say:
AI-enhanced PR (support, not replacement)
AI has already begun to reshape the tech PR landscape, and by 2029, it will play a pivotal role in enhancing our work with efficiencies, data-driven insights and accelerated creativity. While some may worry that AI will replace the human touch, the reality is different. Tech PR professionals will continue to bring nuance, empathy and cultural understanding to their roles—qualities that technology alone can’t replicate. AI will support, not substitute, the tech PR pro.
By harnessing AI responsibly, PR professionals can better target messaging, generate insights from data sets and create engaging content, all while maintaining the human connection that drives authentic communication.
CSR and PR will be a unified strategy for impact
Corporate social responsibility will no longer be just a talking point for B2B tech agencies; it will be a driving force in tech PR strategy. CSR will be tightly interwoven with PR programs, contributing not only to brand reputation but also to customer loyalty, employee engagement and investor interest. We’ll see a shift in how PR efforts are measured, with a focus on how well they communicate a brand’s CSR values and foster public trust. Successful tech PR programs will highlight these initiatives, increasing brand influence, fostering transparency and building lasting goodwill in ways that resonate across audiences.
Measuring engagement over reach
Success in tech PR won’t hinge on the number of eyes on a message but instead on the quality of engagement, that message generates. Metrics will evolve to prioritize sentiment, resonance and the depth of interaction within audience discussions. B2B PR agencies will value metrics like time spent on content and the quality of conversation it sparks, placing a premium on insights that reveal audience loyalty and advocacy. This refined approach to measurement will allow PR teams to create more loyal brand advocates and engage in conversations that truly matter to their audiences.
PR in 2029 will be a landscape that marries technology with human insight, CSR with reputation building and engagement metrics with storytelling. As a leading B2B PR agency, Alloy will remain at the forefront, pushing the boundaries to craft meaningful, data-driven narratives that engage and resonate.
As the industry continues to shift, so will we—continuing to drive results with bold ideas, deliberate strategies and our unwavering commitment to responsible, impactful communication. Ready to get started? Get in touch.