This originally appeared in Provoke Media.
ATLANTA — Alloy, formerly ARPR, has named Raj Choudhury as its new CEO. With more than 20 years of experience and six prior agency C-suite roles, Choudhury (pictured) will take the helm with Alloy's founder, Anna Ruth Williams, serving as chief strategy officer. Choudhury will set the vision and strategy for the agency by determining the right goals and areas of focus. He will be hands-on with financials day-to-day and will work alongside the senior leadership team to achieve growth targets and ensure work product and the talent bench evolves and grows. He most recently served as chief delivery and innovation officer for Ansira.