Alloy logo

July 07, 2023

Simon Cowart


VP of Growth

This originally appeared in Peer to Peer Marketing.


Founded: 2012

Location: Atlanta, Georgia and New Orleans, Louisiana, USA

Number of employees: 40


  • Advertising

  • Email Marketing

  • Public Relations

  • Crisis Communications

  • Content Marketing

  • Inbound Marketing

  • Social Media Marketing

  • Lead Generation

  • MarTech Measurement & Implementation

  • Executive & Company Leadership


  • RxBenefits

  • Paysend

  • IoT security solutions

  • geothinQ


Alloy is an award-winning tech marketing agency, which specializes in marketing for the tech industry and fintech in particular. It has a strong track record, and has worked with high-profile fintech clients. If you need an experienced agency with a high-level of expertise in both marketing and tech, Alloy is a good choice.

After quitting her graduate program, Anna Ruth Williams founded Alloy, formerly known as ARPR, in Atlanta in 2012. This marketing company began as a tech PR firm (hence the name) but has since diversified into social media and digital marketing.

The company serves clients across the board of technology, not just in finance. However, Alloy has worked with clients in the banking, regtech, and cryptocurrency industries, as well as the fintech sector.

Since 2012, the company has expanded to more than forty employees and received numerous awards, including PR News Top Place to Work, Holmes Report Boutique Agency of the Year Finalist, 2016 Tech Agency of the Year, and 2019 Fastest-Growing PR Agency.