McKinsey says anticipated higher student enrollment rates combined with the growing need for upskilling and reskilling has driven EdTech investment up 40x over the past decade - fueling an intensely competitive market.
The edtech playing field is crowded with enterprise-level vendors and startups that promise to engage students and workers both young & old. Despite their solutions’ differences, we’ve found that these brands share similar go-to-market challenges.
Blending opportunities with smarts
With experience selling education technology to governments, nonprofits and businesses alike, we know how to seize whitespace and catapult curriculum to the fingertips of end users.
- Thought leadership that educates & inspires
There’s one thing AI hasn’t changed - people still trust people. Turning SMEs into industry luminaries takes creativity, boldness and authenticity. The result is stronger brand reputation, awareness and loyalty.
- Narratives that are both human & business oriented
Centralizing brand stories around organizational impact and ROI, coupled with student impact stories, enables edtechs to meet both short- and long-term objectives.
- Creative brand presence leveraged for conversion
We balance brand-forward thinking with conversion-oriented planning to build experiences and communications that expedite buying decisions and retain existing customers.
- Inclusive design and socially-responsible storytelling
When it comes to online learning, edtechs are compelled to promote social responsibility and provide accessibility. Developing caring and inclusive brands will yield stronger business value.
How we can help
Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving our clients a leg up thanks to greater alignment across the entire business and user journey.
- BrandingLearn More
- ExperienceLearn More
- EngineeringLearn More
- PR & InfluenceLearn More
- GrowthLearn More
- Ongoing SuccessLearn More