Celebrating 10 Years of Standing Out

Alloy tells powerful brand stories and creates elegant buyer experiences for imaginative tech brands. Without knowing it, you’ve probably experienced our work – whether on behalf of household-name digital brands or for deep tech vendors that power the world’s infrastructure, consumer experiences, and security. This client work has earned industry recognition, including Best Use of Data & Measurement and Best Integrated Marketing Campaign.

Behind it all, is a crew of 60 nerds, rebels, and creatives. We’ve been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew.

Our story started in 2012 when Alloy was founded (then known as ARPR). We set out to pioneer new concepts and question conventional wisdom long held by agencies, and this entrepreneurial beginning permanently rooted our culture in possibility, curiosity, and ideas (lots and lots of ideas). 

We’ve made great progress in our quest to redefine what global tech brands should expect from their partners by innovating agency models and methodologies. In 2016, we were the first tech PR firm to integrate demand generation into our core capabilities. In early 2023 we joined forces with a creative technology agency, Narwhal Digital. Like Alloy, Narwhal was based in Atlanta, female-founded and minority-led. This acquisition added superior creative and technology departments to Alloy’s existing PR and performance marketing departments. 

Today, our expertise and capabilities cover all facets of the customer experience from creative and tech builds to full communication offerings and performance marketing. As our story continues to unfold, one thing remains the same – different is in our DNA.