Some people pair wine with food, Deej pairs music with life. In the same way certain flavors pair well with specific tasting notes, the experiences in life can be perfectly paired with the notes in a song. Deej’s passion for finding stories and understanding experiences through music is the same passion that drove them to a career in public relations.
Deej started working in B2B PR and marketing straight out of school and quickly found a role that harmoniously brought together their love for the written word, video production and always asking ‘why?’. Carefully crafting each media pitch and shot list with as much enthusiasm as their latest playlist, Deej has worked to find strategic ways to merge traditional media relations with digital marketing to create integrated campaigns that focus on humanizing brands and understanding the experiences of their customers.
A Spotify Wrapped of their career thus far would show media placements in top-tier national, tech, broadcast and trade publications such as Wall Street Journal Weekend Edition, Tom’s Guide, Business Insider and Good Morning America. As an Account Director in the cloud practice group, Deej serves to tell the stories of ARPR’s cloud-based technology clients with as much precision as Taylor Swift uses in her bridges.
When Deej isn’t immersed in the world of B2B technology, or performing their latest sold-out world tour set in the mirror, you’ll find them soaking up the sun with their latest read, binge-watching first responder shows or having a dance party with their nephew – all paired with the perfect soundtrack.