A marketing and messaging strategist, content specialist and media relations enthusiast, Andrea’s passion has been helping clients work through day-to-day challenges and collaborating with them to see and achieve the big picture. She found her love of content early, spending hours reading novels and writing short stories or (often embarrassing) journal entries.
In college, Andrea turned these beloved hobbies into a focus area for her future career: landing on a marketing and public relations major at Miami University that took her from classwork to internships and her first career as an in-house marketing and PR director in the healthcare industry. She eventually found her sweet-spot in agency life, with a focus on B2B clients in the healthcare, financial services and technology industries and hasn’t looked back since.
Andrea joined Alloy in 2023 as VP of Public Relations. In this role, she oversees Alloy’s growing PR team and ensures that all aspects of the PR discipline are integrated into a strategic brand awareness and demand generation engine that works seamlessly with other marketing and content programs. In addition to working closely with clients, she guides her team members to explore new opportunities, grow their individual skill set and advance Alloy’s PR department and solution offering.
In her spare time, you can find Andrea hustling her two kids out the door for school or attending/cheering them on at their various activities, taking care of her dogs or squeezing in a quick workout at the Lagree studio. And, yes, she still writes embarrassing journal entries and stays up way too late reading novels.