41 Media Placements
25% Share of Voice
5 Award Wins
Let’s Get Loud
Customer education platform Intellum had quietly achieved high growth rates – counting brands like Facebook, Google and WeWork among its customers. With superior software products and a plethora of happy customers, Intellum approached Alloy when it was ready to get loud and become known as the #1 customer, partner, and employee education platform.
Education Drives Marketing Strategy
Our discovery audit identified a gap in thought leadership in the customer and education market, so our resulting content strategy and PR program capitalized on this opportunity. We operationalized a thought leadership program aimed at boosting the profiles of two key executives, conducting a mini Soundbyte Media Training to help them refine messaging. We supplemented the thought leadership program with content, awards and PR.
A Year of Firsts
We succeeded in making news for Intellum, with 41 headlines that captured 25% of the competitive Share of Voice – a great feat considering this was Intellum’s first foray into media relations. We also propelled Intellum to 5 award wins – solidifying its industry leadership.
These wins set a foundation with a year of firsts – Intellum’s first earned national business coverage (WSJ), first major national award win, first time in several key publications and more, ultimately achieving the goal of solidifying Intellum as the #1 customer, partner, and employee education platform.
The folks at Alloy are the best. “They’re all super smart and creative, and work to understand our team’s PR needs and deliver great results.”
Erin L.
Director of Product Marketing
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