Following a national search, Alloy was tapped to support Litmos with executive visibility, PR and content marketing initiatives
Today Alloy, an integrated marketing agency for global tech brands, announced that Litmos, the world’s fastest growing enterprise learning solution, has selected the firm as its agency of record. Alloy has been entrusted with designing a comprehensive thought leadership and corporate communications program that elevates the Litmos brand to the forefront of corporate learning – making its platform the preferred choice for prospective clients and every department within its current customer organization.
Founded in 2007 and acquired by Francisco Partners in 2022, today Litmos’ solutions are used by more than 20 million people in 150 countries, across 35 languages. The global brand offers the world’s easiest-to-use LMS, comprehensive content libraries, integrations with top workflow tools, and services to support success.
“At Litmos, we believe that learning is the transformative force at the heart of every organization. So, it was important that we selected an agency partner who shares a passion for education,” said Sharon Lubrano, Litmos’ chief marketing officer. “We found that drive and curiosity in Alloy, and have confidence in their ability to tell our story and drive demand among our key vertical markets.”
Alloy also stood out in Litmos’ rigorous agency search process due to its deep expertise in the EdTech sector and its thorough understanding of the needs facing today’s buyers of learning solutions.
“Engaging and retaining both customers and employees is a top priority for organizations to stay competitive today, and providing impactful training experiences is proven to build loyalty among a company’s stakeholders,” said Melissa Baratta, Alloy’s senior vice president. “Litmos is a pioneer in the EdTech industry and is dedicated to delivering innovative solutions to help their customers succeed in a highly competitive market. We are delighted to add Litmos to our client roster and look forward to establishing a strong brand presence and solidifying their position as a leading provider of corporate learning.”
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Alloy is an integrated marketing agency full of problem solvers and idea makers whose work reverberates throughout the Americas, Europe and the Middle East. The firm’s deep expertise in communications, performance marketing, brand creative, and digital experiences helps global technology brands engage with their buyers, shape public opinion, build lasting influence, and grow their market share. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing Agency, and noted for Best Use of Measurement and Data.
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Litmos develops learning solutions for top-performing companies. An established leader since 2007, Litmos offers the world’s easiest-to-use LMS, comprehensive content libraries, integrations with top workflow tools, and services to support success. Thousands of companies trust the solutions to create, curate, and connect learning content to employees, customers, and partners.
Acquired by CallidusCloud in 2011, SAP in 2018, and by Francisco Partners in 2022, Litmos continues to innovate award-winning learning technology and set the standard for customer experience and satisfaction. The solutions are used by more than 20 million people in 150 countries, across 35 languages.
Find more information at http://www.litmos.com.