Top 100 tech PR firm wins Best Use of Data and Measurement; Patrick Taylor named Measurement Expert of the Year
For the past decade, measurement has been the public relations industry’s Achilles heel. During that time, ARPR, an award-winning tech PR agency at the epicenter of the future of PR, has significantly invested in its own MarTech stack, introduced and expanded demand gen capabilities, and created sophisticated analytics reports that uncover bottom-line impacts for its clients.
Today, the results-oriented firm announced that its director of digital marketing Patrick Taylor was named Measurement Expert of the Year by PRNEWS’ Platinum PR Awards. In addition, ARPR was named a winner for Best Use of Data and Measurement for a healthIT client campaign.
FORGING THE FUTURE OF PR
In 2016, ARPR became the first tech PR firm to integrate digital services into its core capabilities. Since then, the agency has successfully planned, implemented and monitored numerous inbound marketing, marketing automation and digital advertising initiatives that have resulted in above-average conversions and triggered sales. This success has fueled the firm to grow over 30% year-over-year.
“Cision reports that 40% of executives don’t think PR provides value to their business. That’s because for decades, our industry has lagged behind in measurement – reporting arbitrary, inflated metrics that don’t quantify business impacts,” Senior Vice President of Analytics and Digital Marketing Renee Spurlin said. “ARPR is changing that, evaluating PR’s impact on top, middle and bottom-of-funnel leads. Our data-rich, proprietary Influence & Impact Reports are relied on by our tech clients, and we consistently hear that they’re presented at the board level due to their ability to demonstrate communication’s impact on revenue creation.”
Today’s announcement comes on the heels of ARPR announcing increased demand for its integrated marketing services in the first half of 2021. To learn more about the tech PR firm’s digital service capabilities, visit https://alloycrew.com/services/inbound-marketing/.