Renee Spurlin

When sales cycles accelerate, your B2B marketing strategy needs to shift into a new gear.

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How to Adjust B2B Marketing Strategies in the Face of Expedited Sales Cycles

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B2B sales cycles are sluggish - here’s how to adapt.

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How to Adjust B2B Marketing Strategies in the Face of Elongated Sales Cycles

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Millennial woman submitting star rating feedback on mobile device after internet shopping experience

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New Report: Economic Headwinds Require Emphasis on Revenue Retention

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Environmental, social and governance programs are key to creating a sustainable business.

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In the Age of ESG, It’s Time to Rethink Corporate Comms

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Clarity’s cleantech solution is challenging how we monitor air pollution.

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Challenging the Legacy Air Monitoring Infrastructure, An Interview with CleanTech Company Clarity

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James Neal

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THE DOWNLOAD with James Neal, Vice President, Strategic Marketing at EROAD

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Boosting Domain Authority requires coordination of more than just your inbound marketing team.

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4 Teams that Should Own Domain Authority (Hint: It’s Not Just SEO)

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Tech marketing best practices for 2022 include iterating on and optimizing what’s working, prioritizing SEO and more.

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Top 3 Tech Marketing Best Practices for 2022

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PR measurement should be tightly aligned with a tech company’s business goals.

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Share of Voice? Sentiment? Impressions? The most meaningful PR measurements today

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B2B tech marketers value content marketing for its role in driving and nurturing leads.

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Survey Says: This content is the best for driving conversions

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