Desire to Be the Best: Annual ARPR Army of Awesome Belt Competition

At the start of each cold and gloomy January, the ARPR Army of Awesome gathers to light up the new year with its Twelfth Night celebration. Traditionally, Twelfth Night signals the start of Mardi Gras season in New Orleans.To celebrate, there is a small parade on the St. Charles Streetcar line (which our NOLA office sits on) and Mardi Gras Krewe royalty (yes, that’s a real thing) makes it official by gathering for a toast (this year via Zoom). So, naturally the very bright, colorful and fun pomp and circumstance was a perfectly fitting excuse to formally kick-off ARPR’s fiscal year, too! 

In that meeting we also talk about our goals and reflect on the past year’s results. One of the most anticipated portions of this meeting every year is our “Belt” Competition Results. This competition, based on team members hitting criteria that exceed industry averages in all of our core service offerings, is played to win bragging rights as well as claim to our WWE-style belt. The belt is “stolen” from a team member the minute another team member receives a win – it’s passed around day by day, and in some cases, hour by hour. It’s one way we fully embody our Desire to be the Best spirited ideal. 

At Twelfth Night, however, is when we unveil the ultimate winner – the one person who received the most belt wins for the year. Even during the many long months of quarantine and global uncertainty, we proved we are among the top tech PR agencies again and again, exceeding industry averages over 240 times this year amongst the team. So, without further adieu I’m extremely proud to announce the runner-ups and winners of the 2020 competition. 

Atlanta Tech PR Superstars ⭐️

  • With 25 wins under his belt, the fourth runner-up is (recently promoted) Chris Shattuck! Chris’ commitment to bringing in hits from top-tier media outlets like Bloomberg, Marketwatch and Forbes helped him achieve this win.
  • Earning media coverage for her clients in publications like Fortune and the Wall Street Journal was only one reason Christina Dela Cruz came in third in the 2020 Belt competition with 32 wins. Her dedication to excellence also helped her secure a SIIA CODiE Award win for client Sovos, and her social media savvy helped her syndicate a client announcement to a FinTech influencer’s 30K Twitter followers.
  • It was truly neck and neck for a while because Sr. Account Manager Patrick Christman’s runner-up status came with a very impressive 40 belt wins. He dominated media coverage wins this year – delivering earned coverage to clients across our cybersecurity, cloud and Fintech practice groups in outlets including Dark Reading, Yahoo! Finance, InfoWorld, CIO and Tech Target to only name a few.

New Orleans Strong

While it was a close race to the not-so-bitter end, New Orleans-based digital marketing director Patrick Taylor was the victor with fifty seven (yes 5-7) Big Easy belt wins in 2020. Patrick surpassed industry averages in the digital marketing world by exceeding conversion and click-through on digital ads and demand generation campaigns by double digits. One of his cloud client’s campaigns, in particular, hit a 25.7% conversion rate! 

I’m proud to be a part of a team who shows up daily desiring to be the best, helping to continue to make ARPR one of the top tech PR agencies in the country. 

Want to be a part of this rocket ship and have the opportunity to do amazing work like “the Patricks,” Christina or Chris? Click here to view our open positions and apply today!

Blair Broussard
Blair wears many princess crowns as COPO, leading talent cultivation, retention and training programs for the Uncommon Crew while providing strategic counsel and guidance to support the agency’s services and client base.